Video Production & Content Marketing · Minneapolis, MN
You talk for 60 minutes once a month. We turn it into 30+ pieces of content — clips, shorts, posts, articles — deployed everywhere your market already is. You do nothing else.
While you're reading this, your competitors posted twice. Every week you wait is a week they're building the audience that should be yours.
Deployed across
The Company We Keep
If we can get the most guarded, busiest people in the world to say yes to a mic — imagine what we can do for your brand. We know how to position, persuade, and produce at the highest level. That standard applies to every client we take.
Tim Draper
Founder, Draper Associates & DFJ
Early investor in Tesla, SpaceX, Hotmail, Skype, and Bitcoin. One of the most recognized names in venture capital. He said yes.
AXION Productions · Full Episode
Ben Lamm
CEO & Co-Founder, Colossal Biosciences
Raised $225M+ to bring back the woolly mammoth. Serial founder. Category-defining CEO in biotech and deep tech.
AXION Productions · Full Episode
Andrew Keys
Managing Partner, DARMA Capital
One of the earliest and most prominent voices in Ethereum and blockchain. Former head of global business development at ConsenSys.
AXION Productions · Full Episode
George Church
Professor of Genetics, Harvard Medical School
One of the most cited scientists alive. Pioneer of genomics, CRISPR, and synthetic biology. Founder of 35+ companies.
AXION Productions · Full Episode
Getting a billionaire on camera — for an hour, for free — is harder than any testimonial you can buy. They have handlers. They have lawyers. They say no to everyone. They said yes to us.
That's not luck. That's positioning. That's production quality. That's knowing exactly how to build the kind of authority that makes powerful people take notice.
We didn't build this credibility for a client. We built it for ourselves — from scratch, with no brand name behind us, in the same market you're trying to win. If the Familiarity Formula works at the billionaire level, it will work for you.
Sound familiar?
You lose deals to people worse than you. Not because they're better — because they're more visible. They post. You don't. They win.
Every sales call starts from scratch. You spend the first 20 minutes proving you're credible. You shouldn't have to. They should already know you.
Referrals only go so far. You can't scale word of mouth. You can't get referred to people who've never heard your name.
You tried ads. They stopped working when you stopped paying. You need something that keeps working after you've moved on.
What we actually do
You sit down once a month. You talk about what you know — your industry, your opinions, a guest interview, whatever. We take that recording and turn it into clips, posts, shorts, articles, and emails. Then we put them everywhere your clients scroll: LinkedIn, YouTube, Instagram, Google.
You spend two hours. Your name shows up daily. The content keeps working long after you've moved on — videos you recorded six months ago are still pulling in calls today.
It gets better over time. Each month adds to what already exists. By month 6 you have hundreds of pieces of content working for you. Ads stop when you stop. This doesn't.
People call you already trusting you. They've watched your clips for weeks before reaching out. The conversation starts at "when can we start?" instead of "who are you?"
You become the obvious choice. When your name is everywhere in your market, prospects stop shopping around. They just call you.
Channel Comparison
Ads stop working when you stop paying. Cold outreach gets ignored. Speaking events reach 200 people. Video content keeps working for years — and builds real trust while it does.
| Podcast Marketing AXION |
Paid Ads | Cold Outreach | Speaking Events | Social Media | |
|---|---|---|---|---|---|
| Compounding returns over time | ✓ | ✕ | ✕ | Partial | Partial |
| Works without ongoing spend | ✓ | ✕ | ✓ | ✕ | Partial |
| Arrives pre-sold, trust already built | ✓ | ✕ | ✕ | ✓ | Partial |
| Permanent searchable content asset | ✓ | ✕ | ✕ | ✕ | Partial |
| Scalable reach without more effort | ✓ | ✓ | ✕ | ✕ | ✓ |
| Establishes category authority | ✓ | ✕ | ✕ | ✓ | Partial |
| Generates content across 10+ channels | ✓ | ✕ | ✕ | ✕ | ✕ |
The Full Operation
Before you record a word, we figure out what your show is about, who it's for, and what makes it worth watching. We look at what your competitors are doing — and aren't doing — and build around the gap.
You record. We handle everything after. Editing, color, sound, captions, thumbnails, intro, outro. Looks professional. Sounds professional. Done on time, every time.
One recording becomes LinkedIn clips, YouTube Shorts, Instagram Reels, quote cards, written posts, and articles. Real content from what you actually said — not AI filler. Published everywhere, every week.
Your LinkedIn, your bio, your online presence — updated to match the person people are watching in those clips. When someone looks you up after seeing your content, what they find should close them.
Spotify. Apple Podcasts. YouTube. Amazon. Google. LinkedIn. Instagram. Your newsletter. We publish it all. We also run targeted amplification so the right people — not just anyone — actually see it.
Every month you get a plain-English report. Views, reach, what's getting traction, and — most importantly — which conversations came from the content. Not vanity metrics. Real business results.
Monthly Deliverables
No surprises. No gaps. One recorded conversation per episode — everything else is handled by us.
Most clients spend less than 2 hours per month on their podcast. We handle the rest — from raw recording to 28+ published assets across every relevant channel.
Every agency will tell you they do content. They post generic filler three times a week and call it a strategy. We built something different. Three phases. One recording. Market domination — without you lifting a finger after you hit record.
You talk for 60 minutes. That's your only job. We handle the camera, the sound, the setup. Your only input is showing up and knowing your stuff — which you already do.
We cut that single recording into 30+ pieces. Clips. Shorts. Posts. Articles. Emails. Every format, every platform, every week. One hour of your time becomes a month of content everywhere.
They see your face on LinkedIn. Then YouTube. Then Google. They feel like they know you before you've ever spoken. When they finally call, the decision is already made.
Psychologists call it the Mere Exposure Effect — one of the most replicated findings in behavioral science. The more someone is exposed to you, the more they trust you. Not because you sold them. Because you became familiar.
Most executives try to build authority through cold outreach, paid ads, or hoping a referral comes through. They stay strangers to their market. We engineer the opposite.
Every clip we publish is a calculated exposure. LinkedIn on Monday. A YouTube Short on Wednesday. A Reel on Friday. Same face. Same voice. Same authority. Different platform. Week after week, month after month — until the day they finally pick up the phone, they don't feel like they're calling a vendor. They feel like they already know you.
Based on Zajonc's Mere Exposure Effect, 1968 · Applied to executive authority at scale
Strangers don't buy. Every prospect starts as a stranger. Most stay that way — and never call. The only bridge between stranger and buyer is time and exposure. We compress that timeline.
Familiarity is manufactured. We engineer 30+ touchpoints per month. Each one puts your face, your voice, your thinking in front of the same people. Repetition isn't noise — it's trust, compounding.
The call is already won. By the time they reach out, they've watched you for months. They've already decided. The conversation isn't a sales call — it's a formality. That's the formula.
In Practice
A Minneapolis-based wealth management firm had strong client results and zero market presence. Referrals were their only growth channel, and they were capped at how many new relationships they could build.
We launched their executive podcast positioning the managing partner as the authority on wealth strategy for business owners navigating exits. Within eight months, it became their single most effective business development channel.
Inbound inquiries referenced the podcast in 60% of new client conversations. Three enterprise engagements were attributed directly to episodes by the clients who signed. The firm stopped chasing referrals and started receiving them.
Increase in qualified inbound vs. prior year
Launch to measurable pipeline attribution
Enterprise engagements directly attributed
Of new clients mentioned podcast unprompted
"Before AXION, we were the best-kept secret in the Twin Cities. Now our ideal clients already know us — and half of them say they've been listening for months before they reached out."
Managing Partner · Wealth Management Firm, Minneapolis, MN
Who This Is Built For
We take 4 new clients per quarter. Not to sound exclusive — because doing this well takes real attention. Here's who it actually works for.
You're an executive, founder, lawyer, advisor, or consultant — someone who actually knows something worth sharing
Your business runs on trust and relationships. Financial services, healthcare, law, consulting, real estate, tech — industries where reputation is everything
You want people to call you already wanting to work with you — not strangers who need convincing
You can give us 2 hours a month. That's it. We handle everything else.
You're playing a long game. This builds over months. If you need 50 leads by Friday, we're not your people.
Probably not a fit if
You want fast results, cheap work, or you're not willing to show up on camera. We can't fake expertise you don't have, and we can't build an audience for someone who isn't willing to be seen.
The Podcast Economy
Global monthly podcast listeners — growing 20% per year. Your market is already there. The question is who they're hearing from.
Edison Research · Global Podcast Consumer, 2024
Of listeners complete most or all of every episode. No other channel — not display, not social, not pre-roll — delivers this quality of attention.
Spotify / Edison Podcast Listener Study, 2024
Global podcast ad revenue in 2024, projected to double by 2027. Institutional capital follows audience — which means the audience is only growing.
IAB / PwC Podcast Revenue Report, 2024
B2B decision-makers who listen to podcasts are 3× more likely to act on a brand they've heard. Authority converts — consistently.
Spotify for Podcasters · B2B Buyer Research
About the Firm
We're a video production and content marketing team based in Minneapolis. We work with executives, lawyers, financial advisors, founders — people who are genuinely good at what they do but don't have time to be everywhere online. That's our job.
We record you, cut it up, write the posts, and put it all out there. You get the calls. We handle the rest. We keep our client list small so the work stays sharp — four new clients per quarter, that's it.
"The best doctor
in the city loses
to the one with
the billboard.
We're your billboard.
Except it talks."
What Clients Say
Two enterprise clients told us — unprompted, in our first conversation — that they reached out specifically because of the podcast. The ROI question became irrelevant. This is now our primary business development channel.
James Mercer · CEO, Meridian Capital Partners · Minneapolis, MN · Results in 90 days
"We went from zero inbound to 4–5 qualified conversations a month from the podcast alone. The positioning work repositioned our firm across the market. The content output was proof. AXION understood we needed authority, not content — there's a significant difference."
"Our podcast became the table-setter in every new business conversation. We stopped explaining who we are — prospects already knew. The first deal we closed that referenced the podcast covered 14 months of the engagement fee. The math is obvious once you see it."
Common Questions
Most questions are answered here. Anything we haven't covered, we'll address in the first 15 minutes of a strategy call.
Q2 2026 · 2 spots open
30 minutes. We look at what you do, who you're trying to reach, and what you've already tried. Then we tell you exactly what we'd build — and what it would take to make your phone ring from people who already trust you.
90-Day Guarantee. If you're not generating qualified inbound from your podcast within 90 days of launch, we extend your engagement at no cost until you are. We put this in writing.
Q2 2026 — 2 client spots remaining
Request a Strategy Call
Typically responds within one business day.
Also in our arsenal
AI Search Optimization
ChatGPT, Perplexity, Google AI Overviews. We engineer your brand into the AI answer.
Learn more →Online Reputation Management
Suppress negative results. Replace them with content you own. Own your narrative.
Learn more →AI Automation
Lead follow-up, content scheduling, reporting, outreach. We build the systems. You focus on closing.
Coming soon — ask about it on your strategy call